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About Us

Our Mission

Our mission at MISHIBOX is to help you explore the world of Korean beauty and discover your favorite products in a convenient, effortless, and affordable way. We want to make Korean beauty products easily accessible to everyone regardless of where you live or what language you speak.

How It All Started

Ever since Sylvia fell in love with Korean beauty products, she felt increasingly frustrated by their inaccessibility since she did not live near a Korean beauty store. She tried ordering products online, but wished she could avoid the long shipping times and the constant worry that her shipments would get lost or returned. She also realized that receiving a lot of samples was sometimes more fun than receiving the full-sized product. Sylvia wondered one day whether there was a Korean beauty subscription box that she could join. When she couldn't find one, she decided to start one herself. And that's how MISHIBOX came to be!

Meet the Team

Sylvia Song

Co-Founder and Chief Executive Officer

Sylvia is a Korean skincare junkie, but a make-up newbie. She came up with this crazy idea and realized she should get some help from someone who knows how to use more than eyeliner.

Juju Song

Co-Founder and Chief Operating Officer

Juju is our resident beauty junkie and Korean beauty fan who encouraged Sylvia to pursue this crazy idea and offered to manage our operations from everything from shipping to procurement. Her exuberant and high-spirited personality will make you feel super excited about everything.

Kyle Song

Co-Founder and Chief Production Officer 

Kyle is our go-to guy for everything from production to coding. He helps out in all areas of the business. Things probably wouldn't move as quickly or smoothly without him. His strong and confident personality helps us pull it together when we think we're losing it. ;)

Andrew Lee

Co-Founder and Brand Relations Officer (the "BRO")

Andrew is native Korean speaker who handles much of our communications with Korean beauty brands and translations from Korean to English and vice versa. For various reasons, we call him Professor.



Mishi (pronounced "me-she") is our beauty bunny and mascot who always thinks it's beauty time! She is the cute little star of our service and you will likely see her everywhere! Her cute and perky smile will make you want to give her a big hug.